safetybootsdirect.co.nz | Free Online SEO Audit for safetybootsdirect.co.nz

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : www.bootsdirect.co.nz/

Character length : 22

Title

Work Boots Safety Boots NZ Online Boot Store

Description

Trade discounts work boots and safety boots to NZ business and trades people. AS/NZ 2210.3 approved.

Keywords (meta keywords)

Safety Boots, Work Boots, Safety Boot, Work Boot, Bata

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://bootsdirect.co.nz/robots.txt

User-agent	Disallowed for the search engines
*	/customcontentretrieve.aspx?* /logoutprocess.aspx /moduletemplates /orderretrievev2.aspx?* /rssretrieve.aspx?* /templates /LogOutProcess.aspx /zoneprocess.aspx?*

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Work Boots Safety Boots NZ Online Boot Store

Character length : 44

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 10%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	1	0	0	4	0

Heading structure in the source code

<H2> Featured Products
<H5> Grip CT - SAFETY TOE
<H5> Safemate Black
<H5> Bickz 907
<H5> Heroes 553 Boa
<H1> HEAVY DUTY WORK BOOTS and safety boots FROM NEW ZEALAND'S best brands. composite toe cap to Fully waterproof boots for THE TOUGHEST CONDITIONS, We cater to all industries FROM mining to electrical and From food handling to construction.

Word cloud

boots12
safety11
trade5
gst4
boot4
price4
new4
gumboot3
size3
bickz3
heroes3
gumboots3
account3
bata3
brands3
them3
construction2
all2
safemate2
comfort2
mining2
back2
toe2
replacement2
empty2
cart2
pair2
shopping2
great2
arrive2
full2
send2
cap2
heavy2
refund2
electrical2
work2
food2
mammoet2
conditions2
shoes2

Keyword matrix

word	title	descriptions	heading
boots
safety
trade
gst
boot
price

Two Word cloud

safety boots3
them back2
trade price2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 11 images on this web page.

Alternate attributes for the following 7 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

3.20

Flesch Reading Ease

80.60

Coleman Liau Index

10.90

Automated Readability Index (ARI)

2.30

Dale–Chall Readability

4.30

SMOG Index

7.40

Spache Readibility

5.00

Number of letters

1517

Number of words

334

Number of sentences

Average words per sentences

Number of syllables

480

Syllables in words

488

Average syllables in words

1.44

Number of words in first three syllables

Percentage of word / syllables

11.68

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

https://www.bootsdirect.co.nz/StyleSheets/ModuleStyleSheets.css

Speed test – Javascript

Javascript

Error! Too many javascript files found which slows down the page load on the website.

http://www.bootsdirect.co.nz/_assets/js/custom.modernizr.js
http://www.bootsdirect.co.nz/CatalystScripts/Java_OnlineShopping.js?vs=b2282.r507300-phase1
http://www.bootsdirect.co.nz/CatalystScripts/Java_Cookies.js?vs=b2282.r507300-phase1
http://www.bootsdirect.co.nz/ajaxpro/prototype-core.ashx
http://www.bootsdirect.co.nz/ajaxpro/CMS.CatalogueRetrieve,Catalyst.Web.CMS.ashx
http://www.bootsdirect.co.nz/CatalystScripts/Java_Box.js?vs=b2282.r507300-phase1
http://www.bootsdirect.co.nz/CatalystScripts/ValidationFunctions.js
http://www.bootsdirect.co.nz/_assets/js/jquery-1.9.1.min.js
http://www.bootsdirect.co.nz/_assets/js/foundation.min.js
http://www.bootsdirect.co.nz/_assets/js/scripts.js
http://www.bootsdirect.co.nz/_assets/js/jquery.hoverdir.js

File size of all javascript files combined

576.20KB

Javascript minifying

You can save 4.1KB (22% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Error! Too many CSS files detected that slows down the page load.

http://www.bootsdirect.co.nz/StyleSheets/ModuleStyleSheets.css
http://www.bootsdirect.co.nz/_assets/css/normalize.css
http://www.bootsdirect.co.nz/_assets/css/foundation.css
http://www.bootsdirect.co.nz/_assets/css/styles.css
http://www.bootsdirect.co.nz/CatalystStyles/Box.css?vs=b2282.r507300-phase1

File size of all css files combined

204.68KB

CSS minifying

You can save 7.5KB (21% compression) on the analysed URL by minifying the CSS files.

By minifying https://www.bootsdirect.co.nz/_assets/css/foundation.css you can save 3.9KB (18% compression rate)
By minifying https://www.bootsdirect.co.nz/StyleSheets/ModuleStyleSheets.css you can save 1.5KB (21% compression rate)
By minifying https://www.bootsdirect.co.nz/_assets/css/normalize.css you can save 1.3KB (61% compression rate)
By minifying https://www.bootsdirect.co.nz/_assets/css/styles.css you can save 738B (19% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

61.23KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://www.googletagmanager.com/gtm.js?id=GTM-5SVNZR	15 minutes
https://connect.facebook.net/en_US/all.js	20 minutes
https://www.bootsdirect.co.nz/.. /CMS.CatalogueRetrieve,Catalyst.Web.CMS.a...	30 minutes
https://www.bootsdirect.co.nz/ajaxpro/prototype-core.ashx	30 minutes
https://www.google-analytics.com/analytics.js	2 hours

Speed test – Images

File size of all images combined

538.37KB

Image optimisation

You can save 114.1KB (26% compression) by optimising the images below:

By lossless compressing the https://www.bootsdirect.co.nz/images/mastercard.png you can save 35.9KB (96%) data.
By lossless compressing the https://www.bootsdirect.co.nz/.. /Safemate2_Black-Yellow.jpg you can save 18.9KB (26%) data.
By lossless compressing the https://www.bootsdirect.co.nz/images/Otherimages/Slider_Gumboot.jpg you can save 17.3KB (15%) data.
By lossless compressing the https://www.bootsdirect.co.nz/images/Otherimages/Slider_Heroes.jpg you can save 15.4KB (16%) data.
By lossless compressing the https://www.bootsdirect.co.nz/images/Otherimages/Slider_Bicks.jpg you can save 12.7KB (14%) data.
By lossless compressing the https://www.bootsdirect.co.nz/images/visa.png you can save 11.7KB (83%) data.
By lossless compressing the https://www.bootsdirect.co.nz/images/Boots%20Direct%20Logo.png you can save 2.1KB (25%) data.

Traffic

Alexa

18901488

Links

We found a total of 65 different links.
Internal links: 65

External links:

Link text (anchor)	Link strength

Internal links:

Link text (anchor)	Link strength
http://www.bootsdirect.co.nz
menu
Agriculture & Farming
Construction & Mining
Fishing & Offshore
Workshop & Road
Food & Processing
Electrical
Laceup Safety Boot
Slip-on Safety Boot
Safety Gumboot
Gumboot No Cap
Safety Shoe
Non-Safety Shoes
Bickz
Mammoet
Sportsmates
Bata Gumboot
Naturals
Heroes
Deep Comfort
Professional Collection
Bata Bullets
Champions
Helix
Create Account
Track My Orders
Swap Boots For New Size
Whats My Boot Size ?
Latest Safety Boot News
Contact Us
FAQ - Common Questions
My Staff Sizes
http://www.bootsdirect.co.nz/users/join
Click here to get a trade account!
http://www.bootsdirect.co.nz/Style/safety-shoe/grip-ct-professionals
Grip CT - SAFETY TOE
http://www.bootsdirect.co.nz/.. /safemate-black
Safemate Black
http://www.bootsdirect.co.nz/Brands/bickz-907
Bickz 907
http://www.bootsdirect.co.nz/Style/laceup-safety-boot/heroes-553
Heroes 553 Boa
safety boots
Fully waterproof boots
mining
electrical
food handling
http://www.bootsdirect.co.nz/Style/laceup-safety-boot
Lace Ups
http://www.bootsdirect.co.nz/Style/pull-on-safety-boot
Slip Ons
http://www.bootsdirect.co.nz/brands/bata-gumboot
Safety Gumboots
http://www.bootsdirect.co.nz/Style/safety-shoe
Safety Shoes
Home
Privacy Policy
Terms of Use
Returns
Sign in
Join
My Account
Log Out
Site Map

Website security

54.252.148.191

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

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gtsbookkeeping.com.au

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Icons

Favicon

Good! The website uses favicon.

Typos

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SEO report of safetybootsdirect.co.nz